Your customer signed. Now what?

Fractional Head of Customer Experience

Getting them live and keeping them happy is a whole job. I do it part-time, until you're ready to hire someone full time.

Namely · Rippling · Sana Benefits

Sara Baig

Sound like you?

It usually starts one of four ways.

  • You just started taking on customers.

    Someone has to own onboarding and renewals. It isn't a full-time job yet. It's mine, part-time.

  • Your implementation flow doesn't exist yet.

    I build the process your team will run after I'm gone, and I run it with them first.

  • Your best person is out for six months.

    I hold the seat, keep the customers warm, and hand it back the way I found it. Better, if you'll let me.

  • Q4 is coming and the work is simple but relentless.

    You need someone who project-manages and moves fast, for a window, not a hire.

Same pattern every time. You need the function before you can afford the headcount. That's the gap I fill.

What changed while I was there.

  • Before 12
    After 40

    implementations one manager runs at the same time

  • Before 240 a month
    After 0

    signatures chased by hand each enrollment cycle

  • Before 500+ a month
    After under 40

    billing errors after the audit and intake rebuild

Numbers from the implementation and operations teams I led. More on the About page.

What I take on

  1. Implementation & Onboarding.

    Most implementation processes were built for a smaller company than the one you have now. I rebuild them for the size you're heading toward, so you can triple your implementations without tripling the team.

  2. Customer Operations & Automation.

    I find the work that doesn't need a human, build the automation that does it, and hand your team the keys. Status decks, handoffs, renewals, the signature chase: the recurring chores that eat a team's week.

  3. Key Accounts.

    Your most important customers get one named owner for renewals, escalations, and the ongoing puzzle of matching what they need to what your product does.

Part-time, inside your team, and gone when the system runs without me.

  1. Weeks 1–4: I learn your company.

    Your product, your customers, your team's rhythm. Lots of questions, no changes yet.

  2. Then I take ownership.

    A process rebuild, an automation backlog, your key accounts. Real responsibility on a fractional schedule, inside your tools and your meetings.

  3. Everything is documented and handed over.

    Playbooks, automations, and relationships stay with your team.

  4. The terms are set before I start.

    Which days, how I'm reached, what a response looks like. You get all of me on my days. On the others, your team has the playbook.

  • Part-time, usually 2–4 days a week
  • A defined window, usually 3–12 months
  • Remote, US

“An onboarding document so thoughtfully structured and detail-rich, I genuinely felt set up for success before I even got started.”

peer, 360 review

The questions I get most.

How is this different from hiring a head of customer experience?

A full-time hire makes sense when the customer side needs someone every day. Fractional makes sense when it needs a senior person two to four days a week, and when you want the function built before you decide who runs it long-term. If it ends with you hiring full-time, I'll help you hire them.

How many days a week, and for how long?

Usually two to four days a week, for a window we agree on up front. Three months to a year is typical. Remote, US.

What happens in the first month?

I learn your company: product, customers, team, tools. I ask a lot of questions and change nothing yet. Then I take ownership.

Let's talk

Tell me what's slipping. I'll tell you where I'd start.

I work with two companies at a time, so I start in writing. Send me a few lines about where the customer side of your company is stuck. I read every note and reply within a week, even when it's not a fit.

A few sentences is plenty.

Baig Innovations is also Penny, a bladder diary and flare tracker for women, live on the App Store. I built it with AI in eight months, never having written code. Meet Penny →